We know what the promised land looks like…

  • Agile business model
  • Better customer journey
  • Competitive advantage
  • Data insights delivered faster
  • Effective customer service
  • Flexible and simplified office structures
  • Growth and opportunity
  • …the list goes on.

So if digital transformation is such a wonderful thing, why do so many projects fail?

The facts are there: 80% of companies are in the process of digital transformation, and yet 70% of digital transformation projects fail.


We’ve seen countless excuses given, everything from an inability to find budget, to a lack of understanding around the available technologies, a risk-adverse culture, and limited internal resources and skills to pull off a complex project.

Proper planning and preparation prevents poor performance

Despite the majority of organisations having already embarked on a digital transformation project, and 83% of senior execs planning to increase investment in digital technologies in the next 12 months, nearly a quarter (24%) admit to not being prepared.

So we took a deep dive into the companies that have successfully completed their digital transformation projects to share their lessons learned with you…

People: strong savvy leaders

Successful digital transformation projects are spearheaded by strong leaders. These individuals create a clear change story for the transformation project so people understand what’s going to happen, why, and the part they have to play.


They don’t dictate change. Nobody likes being told what to do, we naturally want to fight it – plus, people instinctively fear change. The best leaders know this, which is why they involve their employees in developing initiatives during the change efforts, allowing them to experiment with new ideas and have their opinions heard.

By setting a clear vision and then stepping back to empower the team, the change feels ‘home grown’, which avoids the cultural challenges that usually occur.

Process: integration is key

In the digital era it’s all about data, and how you extract the actionable insight locked within. That might involve analysing the data you already hold, such as customer behaviour or project run-rates, or it might be data you set out to acquire through new IoT connected devices that allow you to track and monitor your operations.

But, if your IT infrastructure isn’t properly connected and fully integrated, your systems and applications can’t talk to each other. With your data stuck in different silos, you’re never going to achieve full visibility over your operations and know what to change to continuously improve.

When specific technologies are selected because of their ability to perform a single function, the end result is a ‘best-of-breed’ infrastructure that is fully optimised and tailored to your operations – but these technologies must be properly connected for you to realise their true value.

Technology: cloud-based infrastructure

Traditional IT infrastructures lack the flexibility that enables new applications, like advanced analytics, artificial intelligence and machine learning. Without these applications in your business, it’s going to impact your ability to better serve your customers and bring new products/services to market.

Successful digital transformation projects are powered by cloud-based infrastructures, where the ‘cloud’ has moved beyond a simple storage location, to a powerful tool that allows organisations to manage their applications, workloads and data across all their environments.

When you adopt a cloud first strategy within your business, it enables it to flex with ease while still maintaining the access and security surrounding your data. 

The digital transformation is your choice

Ultimately, digital transformation is a choice because it’s not going to naturally evolve and become part of your business-as-usual.

Obviously, you know what’s best for your business and digital transformation isn’t for everyone, particularly if your view is that on-premise infrastructure is still relevant to modern business. After all, Blockbuster continued to believe DVDs would be in high demand, Woolworths stuck to a business model that had served it well for 100 years, and Borders knew that its customers preferred to browse for books instore rather than shop from the comfort of their sofa.

If you’re curious about what digital transformation could deliver to your business, consider us your route to success. We’ll work with you to support your ambition, manage expectations and establish any changes as part of business-as-usual.

Discover how we deliver successful digital transformation to our clients…

“Bravo partners with Atech to help us achieve our vision and business goals. Having worked with other MSP’s in the past there really is no comparison. What impressed me the most about Atech was the service they delivered, they’re experts within Microsoft cloud technology and they always deliver on time and on budget”

Roy Eden, Chief Operations Officer, Bravo Investments Limited

Read the whitepaper by our CTO Ryan Langley to fully explore digital transformation and how to lead it within your organisation.